MISSION

ILLNESS

, a broad term that refers to a person's poor health or the presence of a disease or
ab-NORM-al condition. It can describe any kind of health problem, whether physical or mental.

NORM-ISH is a media company that develops and distributes an educational series of accessible illness-focused books and animations, streamed on YouTube, and Tik-Tok, for children, teens and their caregivers.

NORM-ISH series intends to NORM-alize and destigmatize living with illness by empowering children and teens, their parents, caregivers, families, friends, classmates, and teachers, by giving them straightforward facts and tools, by helping them to navigate the often overwhelming emotions and challenging communications.

CONTACT

NORM-ISH series is unique because

  • Promotes compassion for all individual experiences, feelings and needs.

  • Avoids imposing how a person should act and feel.

  • Avoids toxic positivity.

  • Avoids emphasizing bravery and specialness.

  • Increases public awareness that living with illness can not be limited by labels that bring stigma, embarrassment, shame, isolation, and discrimination.

People living with diseases face challenges that are not NORM-al,
but they deserve a life without stigma and judgment.

A life that is

NORM-ISH series is unique educational content that

  • Promotes compassion for individual experiences, feelings and needs.

  • Offers simple effective communication tools “sound bites” that nurture trust and safety.

  • Offers simple practical suggestions and tools.

  • Avoids imposing how a person should act and feel.

  • Avoids toxic positivity.

  • Avoids emphasizing bravery and specialness.

  • Increases public awareness that living with illness can not be limited by labels that bring stigma, embarrassment, shame, isolation, and discrimination.

NORM-ISH series is unique educational content on the that

  • They increase health literacy for people affected by illness.

  • They increase public awareness that living with diseases is NORM-ISH and not limited by labels that bring stigma, embarrassment, shame, isolation, and discrimination.

  • They create a social context of disease free of hurtful negativity, social rejection, and taboo.

  • They avoid abNORMAL extremes of toxic positivity, centering the different needs and experiences of the disease instead of emphasizing bravery and “specialness.”

  • They encourage understanding one’s disease.

  • They empower children and teens to communicate more effectively with others about their diseases and how it impacts their lives.

  • They promote compassion and understanding, honoring true experiences, rather than imposing how a person should feel or act.

  • They are published in English, Spanish, and Mandarin and ready for translation into additional languages.